Day 1
Thursday, May 22nd
Registration
Registration
8:00am
Registration
MaRS Discovery Centre
101 College St, Toronto
Morning Main Stage
Morning Main Stage
9:00am
Building Trust: The Antidote to Donor Fatigue, Declining Retention, and Funnel Addiction
Mike Duerksen
Mini Case Study: How International Justice Mission Canada Turned Around A Donor File In Decline
The Personality Test That’s Secretly Running Your Fundraising
Kevin Schulman
Stefano Di Domenico, PhD
5-Minute Fundraising Fix: First Principles Of Human-Centred Fundraising Copy That Works
Hannah Vermeer
Morning Workshops
Morning Workshops
10:45am
How To Write Fundraising Copy That Makes More Money—And Speaks To The Person Behind The Gift
Christine Gilliland
Effective A/B Testing in Fundraising: Workshop with the 5Ws Model
Ronen Tal
Donor Journey Mapping Masterclass: Designing Meaningful Experiences That Inspire Giving
Michael Johnston
Afternoon Workshops
Afternoon Workshops
1:30pm
To be announced soon
Legacy Marketing Masterclass | Keeping it simple: tried and true tools and tips for a successful legacy giving program
Hala Al‑Madi
Jessica Brodribb
How to Build a Mid-Level Program At Scale That Grows Major Gifts and Maximizes Donor Value
Michael Mitchell
Mike Duerksen
Afternoon Main Stage
Afternoon Main Stage
3:30pm
5-Minute Fundraising Fix: How To Measure The Impact & Pipeline Of Your Legacy Program
Nicola Hives & Daniel Goldgut
Mini Case Study: To Be Announced Soon
How Indspire is Doubling Digital Fundraising Revenue with Smart Digital Advertising
Natalie St Amour
Philip King
Carolina Bendaña
Summit Social
Summit Social
7:00pm
Fundraisers Unplugged: Drinks, Donors & Duets
Blue Moon Brewery at STACKT market
Secure my ticket
Only 69 seats available
Day 2
Friday, May 23
Morning Main Stage
Morning Main Stage
9:00am
Mini Case Study: To Be Announced
Sarah Ali
How UNICEF Canada Built, Launched and Scaled Postcards From Paddington—A Flagship Branded Monthly Giving Program
Victoria Mix Higginson
The Stories We Tell, The Supporters We Keep—Lessons In New Donor Acquisition & Retention From UNHCR Canada
Shairoze Walji
Morning Workshops
Morning Workshops
10:45am
How To Scale Digital Advertising Without Decreasing Return On Ad Spend
Lina Mohamed
Jay Aber
Legacy Marketing Masterclass | Keeping it simple: tried and true tools and tips for a successful legacy giving program
Hala Al‑Madi
Jessica Brodribb
To Be Announced Soon
Afternoon Workshops
Afternoon Workshops
1:30pm
Donor Journey Mapping Masterclass: Designing Meaningful Experiences That Inspire Giving
Michael Johnston
To Be Announced Soon
Claire Kerr
Fundraising Appeals That Work With, Not Against, Human Nature
Kevin Schulman
Stefano Di Domenico, PhD
Afternoon Main Stage
Afternoon Main Stage
3:30pm
Asking Without Fear: How to Stop Worrying and Learn to Love the Ask
Michael Mitchell
Mini Case Study: To Be Announced Soon
The Work Begins Now: Building a Generous Future
Mike Duerksen
Secure my ticket
Only 69 seats available