Day 1
Wednesday, May 13th
Registration
Registration
8:00am
Registration
MaRS Discovery Centre
101 College St, Toronto
Morning Main Stage
Morning Main Stage
9:00am
The Motivation Gap: Why giving is declining—and how to rebuild motivation to grow generosity
Mike Duerksen
The Ramadan $4.8M Playbook: A Muslim Charity’s Story
Sarah Ali
& Ali Ridha Jaffar
Pull the Goalie: How to approach risk and play to win
Brady Josephson
Beyond Digital: Making Marketing, Tech, and Strategy Work Together
Rapinder Dhinsa
Morning Workshops
Morning Workshops
11:00am
6 Exercises to Fuel Innovation
Brady Josephson
Acquisition: When is enough, enough?
Kim Bersin
& Joseph Pires
Start to Finish: My complete digital ads playbook
David Morin
Influence Over Authority: Leading Through Uncharted Waters
Daily Bread Food Bank Offsite with Neil Hetherington
Afternoon Workshops
Afternoon Workshops
2:00pm
Call in the Believers: Build the Unstoppable
Dana Snyder
Jessica Bernat
Offer Architecture: Building Strategic Asks that Elevate Giving
Brian Tucker
Would You Donate to Yourself? Auditing Your Online Giving Experience
Mike Duerksen
Hannah Moerman & Rachel From
Building Belonging: Mid-Level Stewardship That Works
Amy Billingsley
Afternoon Main Stage
Afternoon Main Stage
4:00pm
5-Minute Fix: Legacy Giving in the Digital Age: What is the data telling us?
Arin Klug
They Gave. But Did They Want To?
Kevin Schulman
Mini Case Study: AI for Impact: How Charities Are Embracing the Future
Paul Goldstein
& Nils Lau
5-Minute Fix: What Grant Funders Actually Need to See
Kristen Visser
Mini Case Study: A Neighbour to the World: How UNICEF Canada shows up as a global brand locally
Shairoze Walji
Summit Social
Summit Social
7:00pm
Fundraisers Unplugged: Drinks, Donors & Designated Asks
Track & Field
582 College St, Toronto, ON, M6G 1B3
Day 2
Thursday, May 14th
Morning Main Stage
Morning Main Stage
9:00am
Millions of donors, thousands of tests: What actually works on Wikipedia
Sheetal Puri
Mini Case Study: What Happens When You Stop Guessing (and We’re All Guessing)
Salvatore Salpietro
& Kulin Matchhar
Mini Case Study: Acquiring High-Value Donors Throughout Digital
Lina Mohamed
Margaret Milde
Mini Case Study: What does it actually take to raise $1.2M more than you planned — in a single year?
Hannah Moerman & Emily-anne King
Mini Case Study: Fireside Chat with Fundraise Up & North York General Foundation
Madi Wood
& John Hazelwood
Mini Case Study: The State of Giving in 2025: Insights on Canada’s Leading Donor Segments
Allen Davidov & Julie Fiorini
Morning Workshops
Morning Workshops
11:00am
Survey Says: From Donor Voices to Revenue, Loyalty and Growth
Michael Johnston
Focus on what works: Content optimization for real results
Sheetal Puri
Neurogiving: The Science of Donor Decision Making
Cherian Koshy
Adding the Next Channel: Planning for Effective Integrated Fundraising
Ronen Tal
Afternoon Workshops
Afternoon Workshops
2:00pm
Pokemon Cards, Pick-Up Sticks, and the Art of Growth: Winning Long-Term Investment for Lifecycle Fundraising
Michael Johnston
What’s Working Now in Email Marketing?
Claire Kerr
From Gut Instinct to Confident Ask: Leveraging Real-Time Data for Major Gifts
Cherian Koshy
& Gudrun Hofmeister
From Insight to Action: Turning Fundraising Benchmarks into Growth
Nathan Hill
Afternoon Main Stage
Afternoon Main Stage
4:00pm
5-Minute Fix: Watering Every Plant: Democratizing Stewardship to Grow Giving
Ilan Mann & Anna Kissin
Mini Case Study: Centering Donor Experiences to Drive Revenue: A Look Inside MSF-C’s “Now More Than Ever” Integrated Year-end Campaign
Allison Nephew
5-Minute Fix: Turn Donor Data Into Action
Erik Tomalis
Mini Case Study: Sustaining Growth: Lessons from Six Years of Change
Samantha Cooke
A Mediocre F1 Driver, Subway Violinist & Your Fundraising Career
Michael Mitchell